It mirrors your mood.
It matches your mindset.
It moves as you do, freely.
Your hair is an important messenger to the world, and so you must care for it, exquisitely.
That is the raison d’être behind Kérastase, originator of luxury hair care.
We believe hair is more than something you wear every day.
It is an individual expression of the way you live, and the way you want to live.
Inspired by our intimate acquaintance with the personal nature of hair care, Kérastase provides customized tools for exceptional hair.DIAGNOSE YOUR HAIR
Since 1964, Kérastase has met the hair care wishes of the most demanding women in the world. These are the most iconic moments of an exceptional journey.
The future begins when François Dalle fuses science with luxury hair care.
The 70s are in full swing as Kérastase debuts its most enduring product: Bain Divalent.
The decade begins with Kérastase introducing the world’s very first Kérastase Masque à l'Huile de Germes de Maïs hair mask. Enriched with maize germ oil, it reinforces the house’s perpetual quest for nurturing and effective natural ingredients. Expansion into Morocco brings new customers with diverse hair needs, adding to a presence throughout Europe, North America and Australia.
1983 - 1986
Pushing the limits of science within an epoch of indulgence, Kérastase’s selection of Bains grows to seven. And in 1984, the first edition of iconic Nutritive is released. Nutritive offers intense, luxuriant nourishment for dry hair. It will be joined in 1986 by the now cult mask, Masquintense.
1987 - 1989
Kérastase invents sun protection for hair, announcing almost 30 years of elegant, carefree summers. Formulated by L’Oréal Advanced Research, Kérastase Soleil repairs and protects hair from damaging UV rays. Just one year after this hair care revolution, Kérastase makes its first entrance into South America via Chili, helping more women to discover their most beautiful hair.
© DR /Archives L'Oréal / Kérastase
Luxury enters the high-tech era with an even greater diversity of choice. Nutritive becomes a true customized range, offering two different shampoos for normal, to dry to very dry hair, all restoring softness, suppleness and shine. The 90’s will also see the brand continue its expansion throughout Central and South America, from Brazil, to Colombia, to Costa Rica, Mexico and Panama.
Taking a seismic leap in hair loss prevention, Kérastase introduces Cure Anti-Chute, concentrated in Aminexil TM. Packaged in the distinctive, single dose bottles, the clinically tested, regenerative scalp treatment is just one of the intensive “cures” that set the brand apart. As do carefully calibrated and complimentary rituals, like Spécifique, designed to amplify results.
Kérastase discovers a way to harness hair dryer heat, using it to trigger the reconstructive benefits of Ciment Thermique. Applied before styling, the weightless balm works to reinforce and strengthen the very architecture of the hair. It has become a mainstay of the Résistance range.
Magical Elixir Ultime opens a new era of opulence in natural oils. From 1981, when Kérastase created its first protective hair oil, Soin d’Huile Végétale, to the golden illumination of Elixir Ultime, nature never ceased to inspire. The new creation blends four precious oils to sublimate and nourish all hair types, and satisfy every desire.
The perfect finish arrives with Couture Styling, the guarantee of long-lasting fusional hold and absolute freedom of motion. Micronized polymers provide “style memory” combined with enviable lightness and complete control. Branded with the impactful “K” logo, each of the products is specifically designed to harmonize, lift, sculpt and style a personalized hair signature.
Kérastase celebrates 50 years of exceptional luxury and cutting-edge science by unveiling an all-new choreography – Discipline – the elegance of hair in motion. Containing the highest Pro-Keratin concentration of any Kérastase line, Discipline restores harmony to even the most unruly hair. In 2016, it is followed by Discipline Curl Idéal: premier hair care for every level of curl.
Guilty feelings are banished thanks to a new chapter in Résistance: Résistance Thérapiste. Thérapiste offers a second chance to extremely damaged and over-processed hair. Harnessing keratin proteins in a powerful new compound, FIBRA-KAPTM, to restore hair fibers and break the cycle of abuse.
"Very personal care for exceptional hair", marks a true evolution. Kérastase reinforces the intimate bond between the products, the customer and the hairdresser, with even more personalized treatments and services and a complete repackaging of the brand, making it even more refined and sustainable.