With Initialiste, acting both on hair's present and future is now possible.
After the first application, hair is invigorated. It is more resistant with 93% less breakage during brushing*.
After about 1 month (10 applications), the hair is stronger at the root, and hair quality is visibly enhanced**: more vibrant, beautiful and stronger.
When used after each shampoo, INITIALISTE improves hair’s beauty assets by rendering it healthier and stronger.
*Instrumental test ** Self-evaluation 129 women
INITIALISTE can be applied directly to the scalp after each shampoo. Leave-in treatment: 2 pipettes for fine hair and 4 for normal to thick hair. After applying, delicately massage the serum with the tips of your fingers to evenly distribute the serum over the whole scalp.
Inspired by plant biotechnology, the L’Oréal Advanced Research designed this care on the same architecture that a skin serum with the best haircare’s ingredients.
INITIALISTE was formulated with the Regenerative Complex®: a technical miracle of plant biotechnology.
It includes millions of native plant cells coming from the Malus Domestica. This ancestral apple tree is known for its incredible power of preservation. Tested on the native cells of the scalp, the L’Oréal Advanced Research demonstrated that they were able to protect their power of regeneration.
This Regenerating Complex also contains:
- An antioxidant polyphenols which protect the native cells environment.*
- A patented gluco lipid and a new generation of ceramides to optimize the production of hair and strengthen the resistance during the growth.*